Underwear Concept, an overseas subsidiary of S.A.M., a pioneer of online sales of Chinese products on the internet, a pioneer of Chinese art products from Hong Kong.

Zut is the brand for the metrolite seeking independence, enigmatic energy and rugged charm in style. It blends the need for expression in dressing, lifestyle and metro living and provides the ultimate fashion statement collection.

In its sojourn to going international, Zut is also currently available in more than 100 stores nationwide and in neighbouring countries such as Singapore and Thailand. It's soaring to more countries regionally and across the Pacific with its new marketing initiatives in place, from now.

Its underwear range includes Briefs, T-Shirts, Knitted and Woven Boxers, Trunks, Low-rise Hipsters, Tees, Tanks and Racer-backs. Presented as a unique fashion statement in fine apparel, comfort, style and fit are givens from our Product Development team, which emphasises quality as a strict production regime.

Zut was conceptualised and designed by a team, having a profound knowledge and expertise in garment and apparel development within Asia. Its value proposition is in offering of branded underwear quality and concept at affordable prices to serve the masses.

As a knowledge based and dynamic entity, we will always endeavour to achieve continuous improvement in every sense of the word to accomplish satisfying customers' needs ethically, professionally and emotionally.

S.A.M. was finally online in April, 2000 under strict supervision of the company management, as one of the first companies to go online in the region, as one of the first online stores of Chinese art products on the internet.